Commercial Agent Pathway

Producer Development & Coaching

Commercial Agent Pathway (CAP) is a commercial producer development and coaching service company that advises insurance agencies and agents who are frustrated with a commoditized insurance marketplace, tired of throwing money at training that does not yield results and upset with the lack of available solutions.

The single biggest challenge agency principals face today, along with the pressures of achieving sustained growth, is finding and hiring good producers.

The next biggest challenge is what to do with them once you've hired them.

We know new producers need time, attention, and consistent coaching in order to be successful. Which is why we have developed a unique producer coaching program designed to solve the "what now" issue for agency principals and their producers.

Program Overview »

What People Are Saying

  • "Working with Tyler was not only great for our business but helped in my personal growth to be a better agent in the industry. Tyler’s energy, passion & knowledge is second to none. Tyler’s positivity is contagious and makes working alongside him a breeze!"

    Cole Tynes - Hocker Family Insurance - Owner

  • "Tyler has brought considerable value to our agency. He has been consistent in helping us find, prospect, and manage new commercial accounts. Through strong character & persistent efforts, Tyler has been a great mentor not only for me, but for my staff as well."

    Dustin Ward - Hometown Insurance - Principal

  • "Tyler has coached several of our agents through a step-by-step process that makes it almost impossible to not be successful in the commercial market. We definitely attribute our agents being able to excel in their roles because of the tools and strategies he has equipped them with. We are grateful for the personalized approach and support that Tyler provides our agency. We highly recommend Tyler’s services to anyone looking to take their agency to the next level."

    John Barnes, Vice President - Independence Insurance Inc.

  • "I have worked with Tyler to develop a Commercial Insurance Producer Internship. Tyler is dedicated and has a tremendous interest in helping young producers be successful. He relates well to future producers and has the knowledge and experience to help them excel. He has a coach’s mentality that makes him especially well-suited for the role of mentor."

    Dr. Dave Wood - Martin Chair of Insurance, Jones College of Business - Middle Tennessee State University

Why Use Commercial Agent Pathway?

We understand the challenges that face agency owners, and commercial producers, because we’ve lived their experience and have competed in the marketplace.

We focus our attention on “relationship-building” sales strategies that counteract the prevailing culture of price-focused selling.

We teach using an “in-person and in-the-field" coaching model vs. traditional training that relies heavily on impersonal and undemonstrative training methods.

We implement proprietary sales strategies that drive long-term production and sustainable growth/retention.

We liberate agency owners who do not have the time to spend with their producers and do not know where to go for “meaningful & productive” producer training.

We enhance agency value by creating a sales culture that isn’t tied to the pricing fluctuations and “get-rich-quick" sales gimmicks that are inherent in the insurance industry.

We support agency owners and seek to help perpetuate the independent agency system.